In the six months from January this year to now, Wenzhou Packaging Federation has organized industry enterprises to participate in 6 domestic professional exhibitions, with an average of one exhibition per month. In March this year, a professional exhibition of printing and packaging equipment was held in Longgang. Frequent exhibitions to seek orders and to expand the market in groups, the city's packaging industry is working hard towards the goal of breaking through 90 billion yuan in total industry output value by 2025.
The most recent group exhibition in the industry was the "2024 Shanghai International Food Processing and Packaging Machinery Exhibition" held at the National Exhibition and Convention Center (Shanghai) from June 19th to 21st. A total of more than 20 packaging equipment manufacturers including Hualian Machinery and Mingrui Machinery participated in the exhibition, and they displayed their top products on site.
According to incomplete statistics from the Municipal Packaging Federation, there are 4,620 packaging companies of various types in the city, including 1,288 packaging machinery manufacturing companies, mainly concentrated in Ruian City and Longwan District; 1,157 papermaking and paper products companies, mainly in Ouhai District, Ruian City and Yueqing City; 487 plastic packaging companies, mainly concentrated in Pingyang County and Cangnan County; 1,688 packaging and printing companies, mainly concentrated in Longgang City and Cangnan County. The industry has formed several blocks with obvious agglomeration characteristics, and the total output value has now exceeded 65 billion yuan. In the industry's "14th Five-Year Plan" development plan, the total output value will exceed 90 billion yuan by 2025.
"In the face of the current situation, only by actively and accurately participating in major exhibitions can enterprises more effectively grab orders and expand the market, helping the industry achieve this planning goal." Lin Yiyi, secretary general of the Municipal Packaging Federation, said. Judging from the exhibitions that the Wenzhou packaging industry participated in in the first half of the year, the exhibitions were held in Chengdu, Guangzhou, Shenzhen, Shanghai, Hangzhou, Tianjin and other places. These cities have developed food industries, active e-commerce companies, or can face more international buyers. In addition, many international exhibitions were held in Germany, Thailand and other countries in the first half of this year. Due to the various situations and procedures involved in foreign exhibitions, it is difficult to form a group, and many companies also participated in the exhibitions on their own.
Frequent exhibitions bring practical benefits to enterprises. At the 2024 Longgang Printing and Packaging Equipment Professional Exhibition, which was mainly attended by local enterprises, the transaction volume on site was more than 65 million yuan, and the intended transaction volume was more than 40 million yuan. At the 30th China International Packaging Industry Exhibition held in Guangzhou in early March, Wenzhou exhibitors brought back more than 20 million yuan in intended orders. Dingye Machinery, Lingxiang Machinery and others almost always participate in group exhibitions. The person in charge of the company said that the orders received by the company have basically kept the company busy until the end of the year, and the intended orders have also increased steadily compared with last year, which gave them peace of mind.
At the end of August, the Wenzhou packaging industry will once again organize companies to participate in the China (Wenzhou) International Intelligent Printing and Packaging Industry Exhibition held at the Wenzhou International Convention and Exhibition Center. The three-day exhibition plans to add special theme exhibition areas such as badges, sculptures, personalized customization, logistics packaging, and advertising gifts. It is expected that more than 350 companies will participate in the exhibition.
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